Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama e Seyon Kim

O le mamanu Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama e Seyon Kim o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Agafesootai.

ApamemeaAgafesootai· 2020

Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama

na mamanuina e Seyon Kim

Tagata Fa'atau: Seyon Kim

Manumalo o le A' Design Award Apamemea i le Vaega Agafesootai

26,133

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #87971

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama

Tautua mo Tina Lumanai ose faiga faalauiloa lautele e uiga i mea e manaomia e fafine ma to i totonu o latou o femalagai. E fai le talosaga i isi tagata femalagai ina ia ofoina atu se nofoa i luga o le nofoaafi po o se nofoaga e paka ai se taavale. O le faailoga vaaia e tupu mai i se logo e tuufaatasia ai le fausaga o se tagata ma to faatasi ma le foliga o le fatu, e faaata mai ai le to ma le tausiga. O se lanu felagolagoi malulu o le mumu ma le moli e faaaogaina e sui ai le lanu masani ona fesootai i le to. O pepa faalauiloa ma pepa lolomi mo pasi eletise, e iai le logo i nofoaga o pasi ma nofoaga e paka ai taavale.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Care for Mom to Be Faiga Faalauiloa mo le Iloa Lautele o Nofogatama e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Fua & Fa'apipi'i: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Fa'ailoga: care, pregnant, awareness, campaign
Tekonolosi Gaosiga: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Lu'itau o le Mamanu: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Su'esu'ega: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Fa'aosofia: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Umi o le Poloketi: 3 weeks in New York City.
Fa'agasologa o Galuega: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Sui o le 'Au: Seyon Kim
Fa'aaloaloga o Ata: Photographed by Seyon Kim