Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga by Hong Kong Trade Development Council

Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2020

Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Apamemea Winner in Totonu Category

36,855

Verified Award Winner

Verify Award Status for #90569

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga

Malaga Faʻaonaponei (Modern Odyssey) o se seti o faʻapipiʻiga faʻaaliga na mamanuina mo le fale talimalo ma faitotoʻa o le fale mo se faʻaaliga fefaʻatauaʻiga o mea teuteu i Hong Kong. O le autu na maua mai i tala faʻasolopito a Eleni Anamua, ma o faʻapipiʻiga taʻitasi e faʻasino i se atua e tasi, e pei o Zeus, Poseidon, Hera, Apollo, Artemis poʻo Athena. O faʻamatalaga faʻatusa na faʻaaogaina nai lo ata tuusaʻo. O puipui ma koluma na fausia mai i faʻavaa uʻamea māmā ua ufiufi i se upega faʻaata e mafai ona pasia le malamalama, ma faʻamalamalamaina mai tua. O mea faʻapitoa, moli, ma leo na faʻamaeʻaina ai avanoa taʻitasi. O le faiga māmā e mafai ai ona faʻapipiʻi i totonu o aso e tolu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Modern Odyssey Galuega Faʻaonaponei o Faʻaaliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensions & Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Tags: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Research: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Duration: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.