Macy’s Website Upegatila Fa'atauga i luga o le Initaneti by Willy Lai and Dave Torres

Macy’s Website Upegatila Fa'atauga i luga o le Initaneti by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Upega Tafailagi Competition Category.

AuroUpega· 2020

Macy’s Website Upegatila Fa'atauga i luga o le Initaneti

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Auro Winner in Upega Category

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Verified Award Winner
Verify Award Status for #93996

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Upegatila Fa'atauga i luga o le Initaneti

O le upegatila a Macy's o se fa'avae fa'atauga i luga o le initaneti e mafai ai e tagata fa'atau ona fa'atau oloa a Macy's i luga o le upega tafa'ilagi. Na toe fuata'iina le mamanu o le upegatila i le 2019 e tali sa'o ai i fa'amatalaga mai tagata fa'atau, ma i'u ai i se mamanu mamā, faigofie ma fa'aosofia i teuga fa'aonapōnei. O le fa'atulagaga e fa'avae mai ala o fa'asalalauga o teuga ma oloa tekinolosi a tagata fa'atau, ma e fa'amoemoe e fa'ailoga ese ai Macy's mai isi faleoloa tauva. Sa fa'aaogāina tekinolosi fa'aonapōnei e fetuutuuna'i i so'o se masini, ina ia mafai ona va'aia le upegatila i komepiuta feavea'i, tapelā ma telefoni fe'avea'i atamamai. O su'esu'ega i le poto masani a tagata fa'aoga na ta'ita'ia ai le toe fuata'iga o le mamanu, e aofia ai su'esu'ega, fa'atalanoaga ma su'ega o le faigofie ona fa'aogāina.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Macy’s Website Upegatila Fa'atauga i luga o le Initaneti, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.