Auro Upega · 2021
Inspiration Upegatafa'ilagi
- A' Design Award Auro 2021 in Upega
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Upegatafa'ilagi
O le Inspiration o se upegatafa'ilagi na faia mo le fa'ailoga o Zippo. O lo'o fa'aalia e le upegatafa'ilagi le fa'ailoga e ala i se fa'asinomaga fou o va'aiga ma se fa'aoga fesuia'i mo tagata fa'aoga. O ata fe'avea'i e maua ai e itulau se uiga fa'ata'ita'i i le va'aiga. O lo'o fa'aaogaina se autu uliuli i le fa'atulagaga atoa e lagolago ai se va'aiga tumau ma le tutusa. O le mamanu o fegalegaleaiga o lo'o fausia i tekonolosi alualu i luma o le fa'aoga ina ia tumau ai le naunau o tagata asiasi. O le fa'amoemoe o le tatalaina lea o se talanoaga ma tagata fa'atau ma fa'aalia ai le aganu'u o le fa'ailoga i se faiga fa'aonaponei.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Inspiration Upegatafa'ilagi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Inspiration Upegatafa'ilagi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Inspiration Upegatafa'ilagi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
