Prakrishi Afifiga o Fualaau Mago by Vishal Vora

Prakrishi Afifiga o Fualaau Mago by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2021

Prakrishi Afifiga o Fualaau Mago

by Vishal Vora

Client: Prakrishi

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #117439

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Afifiga o Fualaau Mago

O le Prakrishi o se seti afifiga mo fualaau mago na faia mo le maketi o Initia. O le mamanu e faaali mai ai se tala vaaia o se malo o le soifua maloloina, lea e faaalia ai fualaau mago taitasi o se tupu o lona lava malo. O le afifiga e tasi lava le lanu, ae na o le fualaau mago e lomia i lanu, ina ia avea le meaai ma itu autū o afifiga taitasi. O le seti e faaaogaina ai taga zip lock ma le lomiga o lanu e fa. O afifiga taitasi e 140 mm le lautele ma le 210 mm le maualuga. O le sini ia manino ma faigofie ona iloa le oloa i luga o se fata faatau e tumu i oloa.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Prakrishi Afifiga o Fualaau Mago, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Prakrishi Afifiga o Fualaau Mago e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Prakrishi Afifiga o Fualaau Mago e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team