Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Fa'asavali Competition Category.
ArioFa'asavali· 2020
Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi
Client: Macy's
A' Design Award Ario Winner in Fa'asavali Category
Verified Award Winner
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About Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi
O le Upega Tafailagi a Macy's o se fesootaiga faatau i luga o le initaneti e mafai ai e tagata faatau ona su'esu'e ma faatau oloa e ofoina mai e Macy's. Na toe fuafuaina le upega tafailagi e tali atu ai i manatu faaalia a tagata faatau, ma i'u ai i se faatulagaga mama ma faigofie na musuia mai i ala o faasalalauga o teuga ma oloa tekonolosi a tagata faatau. O tekonolosi o upega tafailagi tali vave e mafai ai ona maua e ala i komepiuta feaveai, pepa faakomepiuta ma telefoni feaveai. Na taʻitaʻia le galuega e su'esu'ega loloto, e aofia ai su'esu'ega a tagata faaaogaina, faatalanoaga, su'ega A/B ma su'ega o le faaaogaina. O le faatulagaga faigofie ua faafaigofie ai le faagasologa o faatauga ma faaleleia ai le auai o tagata faaaogaina.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Macy’s Website Primary Function: Fesootaiga o le Upega Tafailagi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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