Grand Egyptian Museum Chimiro cheKambani naRana Gaber

Dhizaini Grand Egyptian Museum Chimiro cheKambani naRana Gaber ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2020

Grand Egyptian Museum Chimiro cheKambani

na Rana Gaber

Mutengi: Rana Hossam

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

58,095

Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Grand Egyptian Museum Chimiro cheKambani

Grand Egyptian Museum chimiro chekambani chemyuziyamu yezvinhu zvekare zveEgypt. Logo yakavakwa kubva pahieroglyphs shanu dzinoverengwa kuti Egypt, dzakabatanidzwa muchimiro chegeometry chiri nyore. Chimiro chakareba chemakona mana chakafemerwa necartouche, furemu inoratidza zita rehumambo. Mutema ndiwo ruvara rukuru, nekuti mahombekombe erwizi rweNile ainzi Nyika Nhema. Mavara echipiri akafemerwa nezvishongo zvekare zveEgypt. Roboto ndiwo mhando huru yemavara, sezvo makona nemakona ayo achienderana neelogotype. Sisitimu yezviratidzo yekuedza yakagadzirwa.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Grand Egyptian Museum Chimiro cheKambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Grand Egyptian Museum Chimiro cheKambani inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Grand Egyptian Museum Chimiro cheKambani inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Kukura & Kupakiwa: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Matagi: Visual Identity, Logo, Branding, Typography, Signage system
Tekinoroji Yekugadzira: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Changamire yeDhizaini: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Tsvakurudzo: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Chikurudziro: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Nguva yePurojekiti: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Mafambiro eBasa: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Nhengo dzeTimu: none.
Zvikwereti zveMifananidzo: credits to: Shutterstock and bensound