Ai Academy Chiratidzo cheBhurendi by Emanuele Grittini

Ai Academy Chiratidzo cheBhurendi by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2020

Ai Academy Chiratidzo cheBhurendi

by Emanuele Grittini

Client: Ai Academy

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Ai Academy Chiratidzo cheBhurendi

Ai Academy ichiratidzo chebhurendi chakagadzirirwa kambani inoshanda mune artificial intelligence. Mavara ezita rekambani (logotype) akavakwa pamusoro pemafonti emonospace, anowanzoshandiswa mune zvinhu zveprogramming. Mafungu ari kumashure (backgrounds) anoshandura hunyanzvi hwakasiyana-siyana hwe artificial intelligence kuita mifananidzo isina chimiro chakajeka, isingaratidzi zvakananga kuenderana netekinoroji. Aya akagadzirwa nemazano ekuedza ekusanganisa mavara achishandisa mapendi anovakirwa pamvura, uye ipapo akatorwa mifananidzo ndokugadziridzwa zvakare mushure mekutora mufananidzo. Musiyano uri pakati pezita rekambani nemafungu ekumashure unoita kuti chiratidzo (logo) chiramba chichionekwa zvakajeka. Mavara akasimba (bold colours) anobatsira mukuzivikanwa kwechiratidzo mune zvinyorwa zvemitambo neminharaunda yemasocial media.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Ai Academy Chiratidzo cheBhurendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Ai Academy Chiratidzo cheBhurendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Ai Academy Chiratidzo cheBhurendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.