Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza naEduardo Walles

Dhizaini Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza naEduardo Walles ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2020

Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza

na Eduardo Walles

Mutengi: tApp

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza

Rondedzero: Debes Intervenir ipurojekiti yepamabhaisikopo anochengetedza vashandi anoshandiswa munzvimbo yekushandira mafekitari. Mapositi anoratidza kushandiswa kwakanaka nekusina kunaka kwemidziyo nezvivakwa. Chiitiko chimwe nechimwe chinotarisa panguva isati yaitika njodzi. Nzira yekuseka (comic style) inoshandiswa kuti kuve nehukama hunobatana uye hunonzwisisika nevashandi. Mucherechedzo unopicturwa unotungamirira vashandi mushoko rimwe nerimwe. Basa iri rakadhirowa richishandisa zvishandiso zvevector illustration kuti chirongwa chirambe chakasununguka uye chisiri chekutonyorwa nemitsara yakatwasuka, chikazobva chapendwa uye chagadzirwa nesoftware yekugadzirisa mifananidzo. Positi rimwe nerimwe rinodhindwa pamusoro pestyrene uye rine hurefu hwe900 nekufara kwe600 millimeter.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Debes Intervenir Chinzvimbo Chekutanga: Posita Rekuchengetedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Kukura & Kupakiwa: Styrene 900 mm X 600 mm. Depth. 50
Matagi: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tekinoroji Yekugadzira: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Changamire yeDhizaini: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Tsvakurudzo: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Chikurudziro: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Nguva yePurojekiti: The project started in September 2016 and finished in November 2016 in CDMX.
Mafambiro eBasa: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Mapetenzi: None, everything was created form scratch.
Nhengo dzeTimu: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Zvikwereti zveMifananidzo: None, everything was created form scratch.