Fil Basa Rekutanga: Chiratidzo cheBhrandi by Young Huale

Fil Basa Rekutanga: Chiratidzo cheBhrandi by Young Huale is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2020

Fil Basa Rekutanga: Chiratidzo cheBhrandi

by Young Huale

Client: By-Enjoy

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Fil Basa Rekutanga: Chiratidzo cheBhrandi

FIL indima yechiratidzo cheBhrandi yakagadzirirwa chitoro chinotengesa michina yevagadziri uye zvimwe zvinhu zvekugadzira. Zita rekuti FIL rinoreva mutsara muchiFrench. Mutsara unoenderera mberi unopfuura nepakati pemavara matatu, saka pfungwa iri seri kwebhrandi inova yakananga uye inoonekwa. Mutsara unogona kuwedzerwa kana kudimburwa, izvo zvinobvumira logo kushandiswa nehurefu hwakasiyana uye munzvimbo dzakasiyana asi ichichengeta mufananidzo mumwe wakabatana. Chiratidzo ichi chinoshandiswa pazviratidzo zvechitoro, makadhi ebhizinesi, kurongedza, zvinyorwa, zvitupa zvemazita, mabhegi ekutakura uye zvinhu zvepepa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Fil Basa Rekutanga: Chiratidzo cheBhrandi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Fil Basa Rekutanga: Chiratidzo cheBhrandi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fil Basa Rekutanga: Chiratidzo cheBhrandi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai