Pizzamax Chiratidzo cheBhurendi by Salvita Bingelyte

Pizzamax Chiratidzo cheBhurendi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2020

Pizzamax Chiratidzo cheBhurendi

by Salvita Bingelyte

Client: Salvita Design

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Pizzamax Chiratidzo cheBhurendi

Pizzamax ichiratidzo cheBhurendi cheketani diki yezvitoro zvinotengesa pizza muLithuania. Chiratidzo chekare chaive chakavhengana nemitoo yakasiyana-siyana yekufananidzira uye chaipa vatengi pfungwa shoma yebhurendi. Kugadziridzwa kunoshandisa chiratidzo (logo) chakarerukiswa chine mavara matsvuku, matema nemachena, mavara anobatanidzwa nepizza yechinyakare yechiItaly. Mazwi anoti pizza uye max anoiswa kumativi akasiyana pamakadhi ebhizinesi nepamabhokisi epizza. Mavara M ne X ane mipendero yakakombama inoratidza vabiki vachitakura pizza nemaoko akatwasuka. Chiratidzo ichi chinoshandiswa pamakadhi ebhizinesi, mapepa ekurayira (letterhead), mabhokisi epizza uye pfekedzo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pizzamax Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pizzamax Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pizzamax Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens