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BlackDrop Zita Rekuzivikanwa by Aleks Brand

BlackDrop Zita Rekuzivikanwa by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.


SirivhaGirafiki· 2020

BlackDrop Zita Rekuzivikanwa

by Aleks Brand

Client: Aleks Brand

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About BlackDrop Zita Rekuzivikanwa

Iyi ndeyako wega Brand Strategy uye Identity Project. BlackDrop ishete yezvitoro nemhando inotengesa uye kugovera kofi. BlackDrop chirongwa chega chepakutanga chakatanga kugadziridzwa kuisa toni nekutungamira kutungamira kweakasununguka yekusimudzira bhizinesi. Iyi Brand Identity yakagadzirwa nechinangwa chekumisa maAleks seye akavimbika mhizha yevanopa mazano munharaunda yekutanga. BlackDrop inomirira surname, inoyevedza, yakajeka yekutanga brand iyo ine chinangwa chekuve chisingaperi nguva, chinozivikanwa, indasitiri-inotungamira mhando.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne BlackDrop Zita Rekuzivikanwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. BlackDrop Zita Rekuzivikanwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. BlackDrop Zita Rekuzivikanwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags
coffee, tech, startup, black, simple logo
Production Technology
Adobe Creative Suite
Design Challenge
Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research
The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration
BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration
1 month, Belgrade
Operation Flow
BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members
Aleks Brand

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