Wolffstrunk Primary Function: Kuzivikanwa kweKambani by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
SirivhaGirafiki· 2021
Wolffstrunk Primary Function: Kuzivikanwa kweKambani
Client: Gerhard Wolff – Wolffstrunk
Mubairo weSirivha we A' Design Award Winner in Girafiki Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primary Function: Kuzivikanwa kweKambani
Wolffstrunk chiziviso chekambani chakagadzirirwa chizita chedoro rezvibereko schnapps nemadoro ezvibereko akagadzirwa mudistillery yakazvimirira. Kudzikiswa kwemifananidzo nekururama ndizvo zvinoratidza chiziviso chinooneka. Mufananidzo wakarerutswa webere unoshanda sechiratidzo chegadziriro chenzira yekambani, uye chimiro chakagadzirwa chedonhwe chinowedzerwa pamufananidzo. Musoro unofamba unopa chiratidzo hunhu hunosetsa uye unobvumira mateuriro anoshanduka. Nzira iyi inosanganisira chiratidzo chakabatanidzwa, magwaro ebhizinesi, marabhero emabhodhoro, mapositi, makadhi eposvo, bhuku rechizita uye chinofamba-famba chidiki chewebhusaiti.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Wolffstrunk Primary Function: Kuzivikanwa kweKambani, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Wolffstrunk Primary Function: Kuzivikanwa kweKambani inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wolffstrunk Primary Function: Kuzivikanwa kweKambani chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
