Woonwaard Chimiro cheKambani by Ruud Winder - Rebrandt

Woonwaard Chimiro cheKambani by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

GoridheGirafiki· 2021

Woonwaard Chimiro cheKambani

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Mubairo weGoridhe we A' Design Award Winner in Girafiki Category

52,774

Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Chimiro cheKambani

Woonwaard chimiro chekambani chakagadzirirwa rimwe remasangano makuru edzimba muNetherlands. Chimiro ichi chakanaka uye chine hunyanzvi, uye chinoratidza runyararo nekugadzikana. Dhizaini iyi inomiririra kusiyana-siyana kwevagari uye zvakanaka zvekurenda. Kushandiswa kwega kwega kunopiwa denderedzwa dzakasiyana, dzinotorwa kubva padhizaini yepakutanga ine madenderedzwa anodarika 250 mumagadzirirwo nemavara akasiyana. Zvinyorwa zvakadhindwa zvinoshandisa bepa rine chitupa cheFSC nemavara matanhatu ePantone pamwe nedema. Kushandiswa kwedhijitari kunoderedza kushandiswa kwebepa.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Woonwaard Chimiro cheKambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Woonwaard Chimiro cheKambani inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Woonwaard Chimiro cheKambani inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®