SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival by Ching-Fa Lung

SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2021

SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival

by Ching-Fa Lung

Client: Art Center College of Design

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival

SciFest Los Angeles ihurongwa hwekuzivikanwa hwakagadzirirwa mutambo unofungidzirwa wemazuva masere unoinamatira mafirimu ekhamu resayenzi (science fiction). Chirongwa ichi chinounganidza mafirimu akakosha ekhamu resayenzi kubva mugore ra1970 kusvika 2017, achibata mhando dzakasiyana dzakaita seaction, animation, uye mystery. Chinyorwa chine mativi mana, chakabva pane zvionero zvematuviri mana, ndicho chinoshandiswa sechiyankiso chikuru chevhijuari pane zvese zvinoshandiswa. Mapisita anoshanda neaugmented reality, zvichiita kuti vaoni vakwanise kuongorora udzamu hwawo. Mafambiro eapp neweb interface anoshandisa mifananidzo inofamba yematatu-dimensional (kinetic three-dimensional graphics).

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, SciFest Los Angeles Chirongwa Chekuzivikanwa cheFestival inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.