Harlem Advocacy Zvidzidzo Zvemapositi by Jiaqi Song

Harlem Advocacy Zvidzidzo Zvemapositi by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Harlem Advocacy Zvidzidzo Zvemapositi

by Jiaqi Song

Client: Bandujo Advertising Design

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Zvidzidzo Zvemapositi

Mabhuku Manyorwa: Harlem Advocacy imhando yezvidzidzo zvekushambadzira zvakagadzirirwa chirongwa chekukurudzira utano hweveruzhinji chinobva muHarlem, New York City. Mapositi anosanganisa chiratidzo chebhurendi nemifananidzo yakadhirowa, uye mufananidzo mumwe nemumwe unomiririra basa rimwe, sekurapa, zvematongerwo enyika, dzidzo, kana rutsigiro rwebasa. Positi rimwe guru rinoratidza mifananidzo yese pamwe chete. Kuti agoparadzirwa kuveruzhinji, zvidzidzo izvi zvinokamurwa zvive mapositi ega ega, imwe neimwe ichiratidza mufananidzo mumwe chete wakakura. Chimiro chekuratidzwa chinobva pane pop art, kuitira kuti mabasa aya agokwanisa kuzivikanwa nekukurumidza nevagari vemuno.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Harlem Advocacy Zvidzidzo Zvemapositi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Harlem Advocacy Zvidzidzo Zvemapositi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Harlem Advocacy Zvidzidzo Zvemapositi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.