Who's That Eating Bhuku Remifananidzo Rine Popu Apu by Keitaro Sugihara

Who's That Eating Bhuku Remifananidzo Rine Popu Apu by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

GoridheGirafiki· 2021

Who's That Eating Bhuku Remifananidzo Rine Popu Apu

by Keitaro Sugihara

Client: Keitaro Sugihara

Mubairo weGoridhe we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Who's That Eating Bhuku Remifananidzo Rine Popu Apu

Bhuku iyi ine popu apu uye inobatanidzwa inotevera mhuka nomwe dzichidya zvekudya zvadzinofarira, imwe neimwe ine mupetwa wepopu apu we3D unoratidza maitiro adzo akasiyana ekudya. Popu apu yega yega yakagadzirwa nepeji imwe chete yakachekwa, nepeji yechipiri yekutsigira inoratidza mukati memuromo wega wega uye ichiwedzera kusimba kwechimiro. Dhizaini iyi iri nyore, yakabatanidzwa nemifananidzo yekoraji yepepa, inopa upenyu kumhuka imwe neimwe. Rugwaro runosarudza manzwi ekudya kuburikidza neonomatopoeia yechiJapan, richikurudzira muverengi kuti avhure uye avhare mapeji apo mhuka dzichidya.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Who's That Eating Bhuku Remifananidzo Rine Popu Apu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Who's That Eating Bhuku Remifananidzo Rine Popu Apu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Who's That Eating Bhuku Remifananidzo Rine Popu Apu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.