COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa by COdesign Ltd is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
SirivhaGirafiki· 2021
COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa
by COdesign Ltd
Client: COdesign
Mubairo weSirivha we A' Design Award Winner in Girafiki Category
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About COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa
Book Text: COseries chirongwa chechiratidzo chinoshanduka chinoonekwa chakagadzirirwa kambani yekugadzira COdesign. COseries inoratidza logo yekambani munzira dzakasiyana-siyana, uye vhezheni imwe neimwe ine nyaya yayo yakasiyana. Misoro inosanganisira zvinangwa zvemagariro evanhu, zviitiko, zvakabudirirwa, vanhu netsika, uye zvidimbu zvitsva zvinogadzirwa mwedzi wega wega. Mabasa aya anogadzirwa nekushandura mifananidzo, kudhirowa kwedhijitari, kugadzira zvine mativi matatu, kurenda kwekufamba uye kucheka pepa nemaoko. Chibudiswa chega chega chinochengeta chiyero chimwe chete chehupamhi kuenzana kureba kwakaita zviviri kune chimwe chechiratidzo.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. COseries Primary Function: Chiratidzo Chinoshanduka Chinoonekwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.
- Dimensions & Packaging
- Horizontal & square dimensions for optimal viewing experience dependent on selection of platform/venue. However, the aspect ratio of the mark that is 2:1 (Width:Height) is the same for every final output (physical, digital, static or motion) throughout the series.
- Tags
- logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign
- Production Technology
- The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.
- Design Challenge
- The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.
- Research
- Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.
- Inspiration
- A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.
- Project Duration
- The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.
- Operation Flow
- With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.
- Team Members
- Amit Richard
Sheikh Sanjid Ahmed
Tajrian Binte Zaman
Alfred Michael
Fahreen Islam
Murad Hossen
Mahbub Joy
Tonmoy Rahman
Bushra Zerin
Fatehul Joy
Ishmam Ahmed
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