New HQ New Rules Sisitimu Yezviratidzo by Hd Communication Kft.

New HQ New Rules Sisitimu Yezviratidzo by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2021

New HQ New Rules Sisitimu Yezviratidzo

by Hd Communication Kft.

Client: Magyar Telekom

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Colors

The Design

About New HQ New Rules Sisitimu Yezviratidzo

New HQ New Rules isisitimu yezviratidzo yakagadzirirwa nzvimbo huru itsva yeMagyar Telekom. Zviratidzo izvi zvinoratidza mitemo yezvinofanira kuitwa muhofisi. Dhizaini yakachena asiwo ine mutambo, saka mitemo yacho inonzwika ichikoka pane kuraira. Mifananidzo inoratidza mamiriro ezuva nezuva emuhofisi nenzira inosekesa uye ine unhu hwevanhu. Chimiro chekare chinopesana nehukuru uye unhu hwazvino hwechivako ichi. Chinangwa ndechekugadzira mafungiro emanzwiro pakarepo uye kukurudzira vanhu kutevera mitemo vachinyemwerera.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne New HQ New Rules Sisitimu Yezviratidzo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. New HQ New Rules Sisitimu Yezviratidzo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. New HQ New Rules Sisitimu Yezviratidzo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release