Pupstar Primary Function: Chiratidzo cheBrand naHaolai Francis Zhou

Dhizaini Pupstar Primary Function: Chiratidzo cheBrand naHaolai Francis Zhou ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

Pupstar Primary Function: Chiratidzo cheBrand

na Haolai Francis Zhou

Mutengi: H. Design Studio

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#114266

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Pupstar Primary Function: Chiratidzo cheBrand

Book Text: Pupstar chiratidzo chebrand chakagadzirirwa kambani yehunyanzvi hwekutsvaga nzvimbo neGPS yayo inotevera zvipfuwo. Rogo iyi inobatanidza zvimiro zvakareruka zvinozivikanwa zvakatorwa kubva mune gunwe rembwa, kumeso kwembwa, pini yemepu, uye museve wekufambisa. Chiratidzo ichi chinobatanidza zvipfuwo nekutsvaga nzvimbo muchiratidzo chimwe chinozivikanwa. Mavara matsva uye anopenya anopa chiratidzo ichi maitiro eushamwari uye esimba. Makadhi ebhizinesi, mapamphlet nezvimwe zvinyorwa zvinodhindwa pabepa rakadzokororwa rine texture matte. Chirongwa ichi chinoonekwa chinoshandiswa nenzira yakafanana pamapuratifomu edhijitari, nechinangwa chekubatsira varidzi kudzivirira kurasikirwa nezvipfuwo zvavo.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Pupstar Primary Function: Chiratidzo cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Pupstar Primary Function: Chiratidzo cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pupstar Primary Function: Chiratidzo cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Kukura & Kupakiwa: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Matagi: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Tekinoroji Yekugadzira: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Changamire yeDhizaini: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Tsvakurudzo: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Chikurudziro: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Nguva yePurojekiti: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Mafambiro eBasa: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Nhengo dzeTimu: Brand Design: Haolai Francis Zhou