RYC Brand Identity Chiratidzo cheBhindi (Brand Identity) by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

RYC Brand Identity Chiratidzo cheBhindi (Brand Identity)

by Fengnan Lin

Client: Ryc

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Wanai Iye Zvino Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Chiratidzo cheBhindi (Brand Identity)

RYC Brand Identity chiratidzo chekambani chakagadzirirwa kambani inotengesa nenzira ye-internet (e-commerce) iri kuGuangzhou, China. Chiratidzo ichi (logo) chakagadzirwa kubva pazviratidzo zvitatu zvekunyora: chiratidzo chekushamisika (!) chinomirira unyanzvi, kama (,) rinomirira kutsungirira, uye chiratidzo chekupedza mutsara (.) chinomirira kukwanisisa uye kutanga kutsva. Bhii rekuti R pamwe nemufananidzo wengoro yekutengesera (shopping cart) zvakasanganiswa nezviratidzo zvekunyora kuti zviratidze bhizinesi racho. Zviratidzo zvekunyora zvakashandiswa nekuti mutauro unonzwisisika pasinei nenyika. Chiratidzo ichi chinoshandiswa pamakadhi ebhizinesi, zviratidzo zvekupfeka (badges), mabhuku ekunyorera, zvisipo zvezvipo, uye mahomwe emucheka, zvichishandisa sirivheri fojo (silver foil) uye maprinda emuscreen (screen printing).

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne RYC Brand Identity Chiratidzo cheBhindi (Brand Identity), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. RYC Brand Identity Chiratidzo cheBhindi (Brand Identity) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. RYC Brand Identity Chiratidzo cheBhindi (Brand Identity) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.