Umano Chiratidzo cheBhindi naRuis Vargas

Dhizaini Umano Chiratidzo cheBhindi naRuis Vargas ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2021

Umano Chiratidzo cheBhindi

na Ruis Vargas

Mutengi: Laika

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Umano Chiratidzo cheBhindi

Umano ndicho chiratidzo chebhindi chakagadzirirwa bhawa remuhotera muSao Paulo, Brazil. Chiratidzo ichi chinotorwa kubva ku"cultural anthropophagy," pfungwa yezvinyorwa inobatanidza kusekesa nekududzirwa kwakasununguka kwezvinhu zvinobva kunze. Purojekiti iyi inosanganisira logo, makadhi ebhizinesi akanyorwa papepa reoffset rine 300 gramu, menyu, bhegi, dhizaini yepamusoro uye mapositi akadhindwa papepa reoffset rine 75 gramu uye akanamirwa pamadziro emukati. Mifananidzo nezvivakwa zvinobatana kuti zvigadzire nyaya dzinooneka dzinodudzira zvakare zviono zveguta nenhetembo dzemuno. Chinangwa ndechekubva pamutauro wakasimba wemabhawa emahotera echinyakare.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Umano Chiratidzo cheBhindi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Umano Chiratidzo cheBhindi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Umano Chiratidzo cheBhindi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Kukura & Kupakiwa: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Matagi: Brand, poster, logotype, illustration, visual identity, Laika Design
Tekinoroji Yekugadzira: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Changamire yeDhizaini: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Tsvakurudzo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Chikurudziro: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Nguva yePurojekiti: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Mafambiro eBasa: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Mapetenzi: Laika Design
Nhengo dzeTimu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Zvikwereti zveMifananidzo: Laika Design