Goridhe Webhu · 2021
Inspiration Webhusaiti
- Mubairo weGoridhe we A' Design Award 2021 in Webhu
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Webhusaiti
Inspiration iwebhusaiti yakagadzirirwa chiratidzo chemhando yeZippo. Webhusaiti iyi inoratidza mhando iyi kuburikidza nechimiro chitsva chekuonekwa uye interface inoshanda nevashandisi. Mifananidzo inofamba-famba inopa mapeji ekuonekwa kwehunyanzvi hwekuedza. Ruvara rwedema runoshandiswa pakugadzirwa kwese kutsigira kuona kunofambirana. Kugadzirwa kwekudyidzana kwakavakwa neruzivo rweprogressive user interface kuti vashanyi varambe vakabatikana. Chinangwa ndechekuvhura hurukuro nevatengi uye kuratidza tsika yemhando iyi muchimiro chemazuva ano.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Inspiration Webhusaiti, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Inspiration Webhusaiti inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Inspiration Webhusaiti inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
