Goridhe Webhu · 2020
Macy’s Website Webhusaiti yeE-Commerce
- Mubairo weGoridhe we A' Design Award 2020 in Webhu
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Webhusaiti yeE-Commerce
Webhusaiti yeMacy's chikuva che-e-commerce chinobvumira vatengi kutenga zvinhu zveMacy's pamhando yepamhepo. Webhusaiti iyi yakagadziridzwa zvitsva muna 2019 sekupindura kwakananga kumashoko evatengi, zvichibudisa dhizaini yakachena, iri nyore uye inofemerwa nefashoni. Marongero ayo anotora zvidzidzo kubva munhau dzefashoni nezvigadzirwa zvetekinoroji yevatengi, uye anovavarira kusiyanisa Macy's kubva kune vamwe vatengesi vanokwikwidza. Matekinoroji emazuva ano ewebhu anochinjika akashandiswa, saka saiti iyi inogona kuonekwa pamakombiyuta emalaptop, matablet uye masmartphone. Tsvakurudzo yeruzivo rwevashandisi yakatungamirira kugadziridzwa kutsva uku, kusanganisira ongororo, mabvunzurudzo uye kuedzwa kwekushandiswa.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Macy’s Website Webhusaiti yeE-Commerce, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Macy’s Website Webhusaiti yeE-Commerce inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Macy’s Website Webhusaiti yeE-Commerce inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
