Simbi Girafiki · 2022
Timing Sauce Kugadzira Mhando
- Mubairo weSimbi we A' Design Award 2022 in Girafiki
- CLIENT: Timing Sauce
- Estimated Number of Design Views: 10,455
- Verification code B9A42FA42F · Verify this award
Colors
About Timing Sauce Kugadzira Mhando
Timing Sauce ndiro zita rebhizinesi rakagadzirwa nemumiriri wesamu (sauce). Basa iri rinosanganisira zita idzva rebhurendi, chidhinha (logo), maputi ezvinhu (packaging) uye zvinyorwa zvekutengesa. Zita rekare raitaura nezvepasta, izvo zvaisienderana nezvinhu zvaitengeswa, saka zita idzva rakasarudzwa. Chidhinha (logo) chinoshandisa mifananidzo isina kujeka inoratidza samu uye chiso chinonyemwerera. Kuongorora ruvara kwakatungamira sarudzo dzemavara, uye kusanganiswa kwemavara akawanda kwakaedzwa kuti kuratidze mufaro uye kuda kudya. Malebheru anodhindwa pamabhodhoro (bottles) anodzivirira mvura anonaka (waterproof glossy PVC) uye anogadzirwa muhukuru hutatu hunoenderana nemabhodhoro emamiririta 120, 150 uye 180.
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Timing Sauce Kugadzira Mhando, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Timing Sauce Kugadzira Mhando inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Timing Sauce Kugadzira Mhando inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Press Kit
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
