Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira by PepsiCo Design and Innovation

Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

SirivhaKushambadzira· 2021

Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira

Lays Heartwork imushandirapamwe wekushambadzira wakagadzirirwa chizita cheLays munguva yedenda reCovid-19. Mushandirapamwe uyu unotenda vanhu vanoshanda kuseri kwezvinhu mukati meketani yekukosha kweLays, kusanganisira varimi, vashandi vemufakitari, vatyairi vemarori, vatengesi nevashandi vekutumira. Mavara akajeka uye ane tariro anosanganiswa nemashoko akananga ekutenda pamusoro pegadzirirwo repaketi. Paketi imwe neimwe inova rukudzo kuvashandi venharaunda vanowanzo kutendwa vari pachena. Chinangwa ndechekuratidza kuti basa rakadai rezuva nezuva harisi basa rakaoma chete, ibasa remoyo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lays Heartwork Primary Function: Mushandirapamwe Wekushambadzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release