Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba

Adrenaline Space ipakisho rakagadzirwa zvishoma-shoma rechinwiwa chinopa simba chinotengeswa muRussia. Dhizaini iyi inopemberera kuongorora nzvimbo dzemuchadenga uye inotsigira chinzvimbo chebhero rekukurudzira vatengi kuti vapfuure miganho yavo. Nyeredzi dzendarama dzinovaima dzakaiswa pamusoro pebackground yeblue rakadzika, zvichigadzira kukokwa kunoonekwa nemaziso kuti usvike panzvimbo dzitsva dzepamusoro. Pakisho iri rinozivisawo kuwedzerwa kwemuto uye rinoratidza zvinhu zvakabatanidzwa nezvakanaka zvecaffeine, mavhitamini uye taurine. Pfungwa iyi yakagadziriswa mukupindura mubvunzo womutengi weretail.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Adrenaline Space Primary Function: Kupakisha Chinwiwa Chinopa Simba chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release