Nong Li Kuputirwa kweDoro naChina Resources Snow Breweries

Dhizaini Nong Li Kuputirwa kweDoro naChina Resources Snow Breweries ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2025

Nong Li Kuputirwa kweDoro

na China Resources Snow Breweries

Mutengi: China Resources Snow Breweries

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

7,685,193

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#163373

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Nong Li Kuputirwa kweDoro

Nong Li idhizaini yekuputira doro yakafemerwa neTsika yeYangshao yeChina yekare. Bhodhoro racho rakaumbwa richitevedzera Shuang Er Ni Yu, mudziyo wevhu une mifananidzo yehove yesalamander waishandiswa sechigadziko chedoro mutsika iyoyo yekare. Unyanzvi hwekuumba nevhu dema hwakasanganiswa nechimiro chegirazi chechinyakare, uye ruvara rwakasviba runodzivirira doro kubva pachiedza nekuchinja kwetembiricha. Mifananidzo yejometri inowedzera runako rwekuona uye inopa kubata kwakasimba. Chivharo chinoratidza matanho mana etsika yekare yeChina yekukwazisa nedoro: kuravira, kupa, kupindura nekudzosera.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Nong Li Kuputirwa kweDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Nong Li Kuputirwa kweDoro inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Nong Li Kuputirwa kweDoro ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Kukura & Kupakiwa: product dimensions, 355 mm x 355 mm x 120 mm
Matagi: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Tekinoroji Yekugadzira: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Changamire yeDhizaini: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Tsvakurudzo: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Chikurudziro: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Nguva yePurojekiti: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Mafambiro eBasa: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Nhengo dzeTimu: Qiguang Li, Celine Zhou, Yan Yang