Pulatinamu Pakejingi · 2023
Guo Cui Wu Du Chinese Baijiu
by Xiongbo Deng
- Mubairo wePulatinamu we A' Design Award 2023 in Pakejingi
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Chinese Baijiu
Ichi chigadzirwa chemweya muchena, chinonzi Guocui Wudu, chinobva kuHenan Province, China. Doro rinogadzirwa kubva kune zvishanu zvechivanhu zvechiChinese mishonga inonyoroveswa nekubikwa. Pamusika, zvigadzirwa zvemakwikwi zvakanyanya kana zvishoma zvine mamwe madhiri akasiiwa panguva yekubikirwa. Kusiyana neizvi, nzvimbo huru yekutengesa yechigadzirwa ichi ndeyokuti kuburikidza nemaitiro akawanda, kuchena kwedoro kunoda kusvika zero-kusvibiswa mamiriro, izvo zvinopa vatengi pfungwa yakasimba yekuchengeteka. Naizvozvo, vagadziri vakasarudza "kuchena" seyakakosha yedhizaini dhizaini kuratidza chikuru chimiro.
About the Mubairo wePulatinamu we A' Design Award
Mubairo wePulatinamu we A' Design Award wakahwinwa ne Guo Cui Wu Du Chinese Baijiu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Guo Cui Wu Du Chinese Baijiu inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Guo Cui Wu Du Chinese Baijiu ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
