Pulatinamu Pakejingi · 2021
Pepsi NFL Limited Edition Kupakwa kweMagaba eZvinwiwa
- Mubairo wePulatinamu we A' Design Award 2021 in Pakejingi
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Kupakwa kweMagaba eZvinwiwa
Pepsi NFL Limited Edition itsetse yemagaba ezvinwiwa akagadzirirwa musika weMexico. Magaba mana anokudza zvikwata zvina zvenhabvu yeAmerica: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders neNew England Patriots. Gaba rimwe nerimwe rinoshandisa mavara echikwata charo. Maitiro emifananidzo ine simba anoratidza vatambi vane miviri yakawedzeredzwa kuratidza kusimba kwemutambo uyu. Magaba aya akagadzirwa nealuminium uye akadhindwa nehigh definition offset printing. Tsetse iyi yakabatanidzwa nemushandirapamwe wedhijitari uye yakatengeswa muzvitoro nepamhepo.
About the Mubairo wePulatinamu we A' Design Award
Mubairo wePulatinamu we A' Design Award wakahwinwa ne Pepsi NFL Limited Edition Kupakwa kweMagaba eZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi NFL Limited Edition Kupakwa kweMagaba eZvinwiwa inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Pepsi NFL Limited Edition Kupakwa kweMagaba eZvinwiwa ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
