Pulatinamu Pakejingi · 2021
Pepsi Chinas People Daily New Media Gaba reChinwiwa
by PepsiCo Design and Innovation
- Mubairo wePulatinamu we A' Design Award 2021 in Pakejingi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Gaba reChinwiwa
Everyday Heroes idungwe remagaba echinwiwa akagadzirirwa kurangarira, akasikirwa Pepsi mukubatana neboka reNew Media rebepanhau reChina rinonzi People's Daily. Magaba aya anokudza vashandi vezveutano, vashandi, vazvipiri nevatakuri vezvinhu vakashandira nharaunda dzavo vari pamberi-mberi panguva yedenda reCOVID-19. Dhizaini imwe neimwe inoremekedza chizvarwa chitsva chemagamba emazuva ese uye inoratidza kutenda nemipiro yavo yemazuva ese. Kupakejwa uku kunoshandura mudziyo wechinwiwa unozivikanwa kuita shoko riri nyore reruzhinji rekutenda nekuremekedzana.
About the Mubairo wePulatinamu we A' Design Award
Mubairo wePulatinamu we A' Design Award wakahwinwa ne Pepsi Chinas People Daily New Media Gaba reChinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi Chinas People Daily New Media Gaba reChinwiwa inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Pepsi Chinas People Daily New Media Gaba reChinwiwa ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
