Beat Coffee Basikithi yeMhando yeBhengi by Paul Meeuwsen

Beat Coffee Basikithi yeMhando yeBhengi by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Beat Coffee Basikithi yeMhando yeBhengi

by Paul Meeuwsen

Client: Beat Coffee

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Basikithi yeMhando yeBhengi

Beat Coffee ibhengi rezita nedhizaini yekupakita yekambani yekofi. Kuvandudzwa kwebhengi kwakatanga nekunzwisisa kwemusika, kuongororwa kwevakwikwidzi uye mhinduro dzevatengi, izvo zvakaumba matongero uye kumiswa kwebhengi. Kumiswa kunoratidzwa kuburikidza nemutsara Serious Fun Coffee, unosimbisa mutauro unoshandiswa uye unobatanidza kunakidzwa, mimhanzi nekofi. Inzwi remuridzi wekambani rinoshandiswa kupa upenyu kumucherechedzo webhengi. Pfungwa imwe cheteyo inoenderera mukati mebhegi rekofi rakadhindwa, iro rinomuka kuburikidza netekinoroji ye augmented reality. Chinangwa ndechekuve nebhengi rakajeka, rinotarisa vatengi uye rine mafaro.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Beat Coffee Basikithi yeMhando yeBhengi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Beat Coffee Basikithi yeMhando yeBhengi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Beat Coffee Basikithi yeMhando yeBhengi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey