Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant by Yu Pan

Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant by Yu Pan is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2021

Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant

by Yu Pan

Client: MET Creative Brand

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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The Design

About Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant

Book Text: Cuishan Intelligent Kitchen ichimiro chinooneka chakagadzirirwa nzvimbo yechikafu iri muWuxi, China. Chimiro ichi chinobatanidza tsika dzechikafu chemunharaunda, nhoroondo yeguta uye misoro yeinternet mukati mesystem imwe chete yebranchi. Rogo yakarongwa uye kudzokororwa kuti igadzire pateni yebranchi ine kuzivikanwa kwakasimba. Zvimiro zveginkgo, nyenganyenga uye gore zvinoshandiswa sezvinhu zvakakosha. Ginkgo inoreva tsika dzeChina dzave nenguva refu, nyenganyenga inoreva dunhu riri kumaodzanyemba kwaRwizi Yangtze, uye gore rinoreva chizvarwa. Chirongwa ichi chinofukidza mamita esikweya 1770 uye chakapedzwa muna 2019.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Cuishan Intelligent Kitchen Primary Function: Chimiro Chinooneka cheRestaurant chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.