Quix Primary Function: Chimiro cheBhurandi by Anja Zambelli Colak

Quix Primary Function: Chimiro cheBhurandi by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2021

Quix Primary Function: Chimiro cheBhurandi

by Anja Zambelli Colak

Client: Zambelli Brand Design

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Quix Primary Function: Chimiro cheBhurandi

Book Text: Quix ndicho chimiro chebhurandi chemichina inozvibatira ega yekutengesa inopa zvinwiwa zvinopisa nezvinotonhora nezvinodyiwa. Chimiro ichi chinoshandisa mavara, matexture nemhando dzakatorwa kubva mutsika dzeItari, kuremekedza nguva yegoridhe yekugadzira zveItari. Kufarira kwekare zvishoma kunoyeuchidza makore eDolce Vita uye kunomutsa tsika yekofi yeItari. Mikombe yekofi nemaposter zvinodhindwa mumavara eCMYK nehunyanzvi hweoffset, nepo michina yekutengesa ichiiswa chimiro nemafoil akadhindwa. Chigadzirwa ichi chinoshandura zororo diki rekofi kuita ruzivo rwekuona rwakadzikama.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Quix Primary Function: Chimiro cheBhurandi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Quix Primary Function: Chimiro cheBhurandi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Quix Primary Function: Chimiro cheBhurandi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensions & Packaging: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tags: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Production Technology: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Design Challenge: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Research: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiration: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Project Duration: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Operation Flow: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.