Soda Grocery Kurongedzwa kweChikafu by Lan Shenfan and Xu Jingwen

Soda Grocery Kurongedzwa kweChikafu by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2021

Soda Grocery Kurongedzwa kweChikafu

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Soda Grocery Kurongedzwa kweChikafu

Soda Grocery idhizaini yekurongedza yechikafu chechiyeuchidzo chinotengeswa kuvashanyi kuMacau. Mutauro wedhizaini wakatorwa kubva kukurongedzwa kwezvipfuriso zvaigadzirwa kuMacau munguva yezana ramakore rechi20. Mifananidzo yevakadzi vana yakatorwa kubva mukurongedzwa kwenguva yakapfuura yakaredzwazve seizvo zvemazuva ano uye yakadhindwa nemavara anobwinya. Mabhokisi mana echikafu ane mifananidzo iyi, uye bhokisi rimwe nerimwe rine muyero we185 kusvika ku145 kusvika ku55 mamirimita. Pepa rekuputira rakadhindwa nezvidhindo zvemukati zvinopedzeswa nekuvhiyiwa (embossing), kufukidzwa neultraviolet coating, kupendwa nendarama (bronzing) uye kuchekwa nemudhihi (die cutting). Dhizaini inochengetedza tsika dzenzvimbo apo ichisangana nezvinodiwa nenguva yazvino.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Soda Grocery Kurongedzwa kweChikafu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Soda Grocery Kurongedzwa kweChikafu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Soda Grocery Kurongedzwa kweChikafu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu