Goridhe Chiso · 2021
MG iSmart Chimiro cheInfotainment System
by Star
- Mubairo weGoridhe we A' Design Award 2021 in Chiso
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Chimiro cheInfotainment System
MG iSmart chimiro cheinfotainment system chakagadzirirwa mota dzebrand yeMG. Chimiro ichi chinotsigira kuvambwa kwemusika mutsva nemhinduro yakagadzirirwa zvakanangana nekubatana (connectivity), nzvimbo dzekubata dzedhijitari uye vabatsiri vakangwara. Tsvakurudzo nemisangano yekufunga mazano nechikwata chebrand uye nevatengi mumisika yakanangwa ndizvo zvakatungamirira nzira dzekushandisa dzevashandisi. Mazano matatu ekudyidzana akagadzirwa semienzaniso, uye nzira nhanhatu dzekuonekwa dzakaedzwa isati yasarudzwa imwe nzira yekupedzisira ndokugadziridzwa zvakadzama. Mota dzine MG iSmart dziri kufamba mumigwagwa yeIndia neThailand.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne MG iSmart Chimiro cheInfotainment System, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. MG iSmart Chimiro cheInfotainment System inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. MG iSmart Chimiro cheInfotainment System inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
