Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro by Mingjun Jiang is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2021
Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro
Client: Monka Design
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
Verified Award Winner
Verify Award Status for #121372The Design
About Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro
Rugwaro rweBhuku: Flowering Street ndiro zita rebhurendi rerubatsiro rakagadzirirwa kutsigira vanhu vasina musha muLondon. Bhurendi iri rinobvumira vatengesi vasina musha kuwana mari nekutengesa maruva nemitengo yakajairika yemusika, pane kuvimba nezvipo. Chimiro chelogo chakatorwa pfungwa kubva pazviratidzo zvenzira dzemumigwagwa yeLondon, zvichiratidza izwi rekuti street friends (shamwari dzenzira) rinoshandiswa pakati pevanhu vanovata panze. Sumbu rimwe nerimwe remaruva rinoputirwa mumapepanhau ekare akaunganidzwa, rosungwa netambo yemvura yechisikigo (hemp), rigopiwa kadhi rekutenda. Zvinhu zvechisikigo zvinogona kudzokororwa kushandiswa zvinochengetedza mari yekupakicha ichidzikira, zvichiita kuti vatengesi vazhinji vagotsigirwa.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Flowering Street Chinangwa Chikuru: Muzita reBhurendi reRubatsiro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Dimensions & Packaging
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Tags
- charity, homeless, London, branding, visual, identity, flower
- Production Technology
- Flowers sold by the homeless.
- Design Challenge
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Research
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Inspiration
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Project Duration
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Operation Flow
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Patents
- none
- Team Members
- Mingjun Jiang
- Image Credits
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
