Sirivha Pfungwa · 2021
The Book That Grew Primary Function: Bhuku Rekutungamira Kufura Kwemombe
- Mubairo weSirivha we A' Design Award 2021 in Pfungwa
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 85,353
- Verification code 028CFCB401 · Verify this award
Colors
About The Book That Grew Primary Function: Bhuku Rekutungamira Kufura Kwemombe
Book Text: The Book That Grew ibhuku rinotungamira kufura kwemombe rakagadzirirwa varimi vekuIreland. Bhuku iri rinopa zvidzidzo gumi nemazano gumi anobatsira anovandudza kugara kwenguva refu kwepurazi. Peji rimwe nerimwe, izwi rimwe nerimwe nedhayagiramu rimwe nerimwe zvakaumbwa nemidzi yeuswa chaiyo sezvayaikura. Midzi yaitungamirirwa kwevhiki dzakawanda nekusanganiswa kwekurima nemano akanaka, saka maitiro ekudhinda akapedzwa nechizvarwa. Maitiro erimo akaomarara anotsanangurwa kuburikidza neseti yezviratidzo zvakagadzirwa zvakananga, uye peji rinozarurwa rinobvumira muverengi kutarisa kiyi yezviratidzo paanenge achiverenga. Kana rakavharwa, bhuku iri rakareba masendimita makumi maviri nemapfumbamwe nezvidimbu zvinomwe kusvika makumi mana nemaviri.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne The Book That Grew Primary Function: Bhuku Rekutungamira Kufura Kwemombe, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. The Book That Grew Primary Function: Bhuku Rekutungamira Kufura Kwemombe inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Book That Grew Primary Function: Bhuku Rekutungamira Kufura Kwemombe chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
