Full Moon Kuratidzira paNhau dzeMagariro by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.
SirivhaKushambadzira· 2021
Full Moon Kuratidzira paNhau dzeMagariro
Client: Rothco, part of Accenture Interactive
Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category
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The Design
About Full Moon Kuratidzira paNhau dzeMagariro
Full Moon chiratidzo chekutengesa pamasoshiyari midhiya chakagadzirirwa Guinness. Mufananidzo uyu wakaburitswa munzvimbo dzeFacebook neInstagram pamwe nenhau (stories) usiku hweHalloween muna 2020, apo mwedzi mutema usingawanzoonekwa wakaonekwa munyika dzose. Mufananidzo uyu wakagadzirwa kuburikidza nekunatsiridza uye kushandura mifananidzo muAdobe Photoshop. Mifananidzo yemwedzi ine mhando yepamusoro, mifananidzo yechiratidzo chekutengesa uye maumbirwo edoro zvakabatanidzwa mumakwera akasiyana kuti zviite mufananidzo mumwe chete. Chinangwa chaive chekupinda mukukurukurirana kwepasi rose kuburikidza nekubatanidza kwakapfava pakati pemwedzi negirazi redoro.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Full Moon Kuratidzira paNhau dzeMagariro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Full Moon Kuratidzira paNhau dzeMagariro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Full Moon Kuratidzira paNhau dzeMagariro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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