Firefly Songling Volunteer Chiratidzo cheBrand by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2021
Firefly Songling Volunteer Chiratidzo cheBrand
Client: Firefly Songling Volunteer
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
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- Verified Award Winner
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The Design
About Firefly Songling Volunteer Chiratidzo cheBrand
Firefly Songling Volunteer chiratidzo cheBrand chakagadzirirwa sangano rinoshanda nemabasa ekuzvipira muSongling Sub-district, Wujiang, Suzhou, China. Chiratidzo chakavakirwa pamufananidzo wehunye hunopenya (firefly) huine mapapiro akashama, chinoratidza zvakatarisana nezvakatipoteredza kwenzvimbo iyoyo uye vazvipiri vanobudisa chiedza kuburikidza nekushanda nemoyo wose asi nekunyarara. Chimiro chakareruka uye chemazuva ano chinodisisa kukwezva vechidiki. Chiratidzo ichi chinoshandiswa mukudhindisa kwakanyatsogadzirirwa, kusonwa (embroidery) uye kuiswa nekupisa (hot stamping). Dhizaini iyi inopa timu yevazvipiri mufananidzo wakasiyana mumhando ino iyo mapoka mazhinji anoshandisa zviratidzo zvakafanana.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Firefly Songling Volunteer Chiratidzo cheBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Firefly Songling Volunteer Chiratidzo cheBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Firefly Songling Volunteer Chiratidzo cheBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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