Dodoshine Chiratidzo cheBhurendi by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
BronziGirafiki· 2021
Dodoshine Chiratidzo cheBhurendi
Client: Dodoshine
Mubairo weBronzi we A' Design Award Winner in Girafiki Category
- 14,698
- Verified Award Winner
- Verify Award Status for #123740
The Design
About Dodoshine Chiratidzo cheBhurendi
Dodoshine ichiratidzo chebhurendi chakagadzirirwa bhurendi remidziyo inoshandisa ultraviolet sterilization technology (tekinoroji yekuuraya utachiona nemwaranzi yezuva). Zita iri rinotaura nezvetsika yevanhu vekuChina yekuisa zvinhu muzuva kuti zviuraye utachiona, tsika iyo inobatanidzwa nehupenyu hune utano uye netekinoroji yeultraviolet. Mavara ebhurendi (logotype) akavakirwa pamavara makobvu ane bold sans serif, aine zvimwe zvidodzero zveserif zvinowanzoshandiswa nebhurendi dzemhando dzembatya. Kusanganiswa uku kunopa bhurendi mufananidzo unoratidza zuva uye unova nezvishoma zvefashoni. Mavara ebhurendi anogona kudhinzwa pamusoro pezvigadzirwa uye pamapepa ekushambadzira paukuru hwepasi-pasi hunosvika mamirimita 34 ne10.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Dodoshine Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Dodoshine Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Dodoshine Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
