Kairi Murakami Kugadziriridzwa kweBrand Identity by Daisuke Kobayashi

Kairi Murakami Kugadziriridzwa kweBrand Identity by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2021

Kairi Murakami Kugadziriridzwa kweBrand Identity

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

9,855

Verified Award Winner

Verify Award Status for #125764

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kairi Murakami Kugadziriridzwa kweBrand Identity

Kairi Murakami mugadziriridzwa weBrand Identity wakagadzirirwa hotera iri paIki Island kuNagasaki, Japan. Chiratidzo chinobva pakanji Ichi, ane chimiro chemutsara mumwe wakatambanuka, uye anoonekwa muzita rehotera. Mutsara uyu unoyeuchidzawo maonero eYunomoto Bay, chinhu chekutanga chinoonekwa nevaenzi pavanosvika. Rogo rakagadzirwa nemitsara yakatwasuka nemadenderedzwa, achiratidza mutoro une simba uye unoyeukwa welandscape. Mavara anoshandisa kuchinja-chinja kunoyeuchidza zuva parinovira manheru. Identity iyi yakashandiswa pazviratidzo zveholo, makadhi ebhizinesi uye mapepa emutsindo, ichiratidza hotera seimba yechipiri.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Kairi Murakami Kugadziriridzwa kweBrand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Kairi Murakami Kugadziriridzwa kweBrand Identity inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Kairi Murakami Kugadziriridzwa kweBrand Identity inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi