Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Hunyanzvi Hwakaisvonaka neKuiswa kweHunyanzvi Competition Category.

BronziHunyanzvi· 2022

Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Mubairo weBronzi we A' Design Award Winner in Hunyanzvi Category

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Colors

The Design

About Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi

Zvinyorwa Zvebhuku: Steady Power Wire Art ndicho chigadzirwa chehunyanzvi chakagadzirirwa muchato wekurangarira makore ekambani. Chigadzirwa ichi chinoshandisa waya dzemhangura dzinopihwa nekambani inogadzira waya nemakebhuru emagetsi, kuumba muti mukuru unomiririra kambani iyi. Zviitiko zvishanu zveupenyu hwezuva nezuva zvinobva pamuti uyu: chitolo chesadza, tafura yekudyira, chitima, tembere, uye rambi. Kuchinjika kwemwenje uye kutaura kunoperekedza mafambiro ewaya idzi, achipa mimvuri yewaya pamadziro uye pamusoro peimba. Basa iri rinofukidza mamita masikweya mazana maviri nemakumi masere neimwe (281), richiratidza kuti magetsi anotsigira sei upenyu hwezuva nezuva hwevanhu vazhinji.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Steady Power Wire Art Chinangwa Chikuru: Zvakagadzirwa Zvehunyanzvi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd