City Ambassadors School Typographic Brand Identity by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2022

City Ambassadors School Typographic Brand Identity

by Tanya Dunaeva

Client: Tanya Dunaeva

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Colors

The Design

About City Ambassadors School Typographic Brand Identity

Nhau dzinonakidza dzakavanzwa kuseri kwese kwese kwenzira dzekare uye hazvigoneke kubatanidza Guta nechero diki seti yezviratidzo zvinozivikanwa. Ndichiri kudzidza guta, mumiriri weramangwana anoriwana patsva, sekuti mudzidzi anowana yekutanga kuchikoro. Nekuvaka kwekuzivikanwa, mhinduro yetypographic yakasarudzwa, zvichibva pamusimboti weiyo typographic eclecticism: iyo Old National script, yakapindirana ne cursive script uye anozivikanwa mafonti eavant-garde artists. Mucherechedzo wemuvara ndeye laconic-inopenya mutsvuku.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne City Ambassadors School Typographic Brand Identity, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. City Ambassadors School Typographic Brand Identity inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. City Ambassadors School Typographic Brand Identity chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator