Emotions Maposter by Rui Ma is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2022

Emotions Maposter

by Rui Ma

Client: Rui Ma

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Emotions Maposter

Manzwiro aizoita sei munyika inooneka? Iyi nhevedzano yemaposta anonzi Manzwiro anomiririra mana akasiyana emhando manzwiro muchimiro chekuona. Manzwiro mana ndiwo Mufaro, Hasha, Kusuruvara, uye Kutya. Mugadziri akashandisa mutauro wemazuva ano wekuona unosanganisira mifananidzo isinganzwisisike, mavara akajeka, uye dhizaini yekutaipa kuratidza kubatana pakati pemanzwiro uye chimiro chechiso. Muchirongwa ichi chekugadzira, mutauro wega wega unoona unoshanda semagadzirirwo ega ega. Panguva imwecheteyo, ese maposta madhizaini anoshanda sehurongwa.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Emotions Maposter, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Emotions Maposter inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Emotions Maposter inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type