Science is O2 Bhuku reChikoro by Jaehun Kim

Science is O2 Bhuku reChikoro by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 Mubairo weGoridhe we A' Design Award in Dzidzo, Zvishandiso zveKudzidzisa neZvemukati zveKurovedzera Competition Category.

GoridheDzidzo· 2022

Science is O2 Bhuku reChikoro

by Jaehun Kim

Client: Visang

Mubairo weGoridhe we A' Design Award Winner in Dzidzo Category

110,470
Verified Award Winner
Verify Award Status for #131223

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science is O2 Bhuku reChikoro

Science is O2 mutsara wemabhuku esainzi echikoro evadzidzi vepuraimari, sekondari yepasi neyepamusoro. Butiro rimwe nerimwe rine QR code yakaita sekiyi inobatanidza kuruzivo rwebhuku, kusimudzirwa uye mavhidhiyo esainzi. Mamwe maQR code akaiswa padivi pezvinhu zvikuru mukati memabhuku, achipa mukana wekuwana mavhidhiyo emiedzo yesainzi nemibvunzo yekuwedzera. Kupendwa kusina kupenya, mifananidzo yeepoxy uye kupedzisira kunopenya zvinogadzira chimiro chinooneka zvakajeka, chinenge chine mativi matatu. Makona akatenderedzwa kuti kubata kuve kwakachengeteka, uye zvinongo zvedhijitari zvinowedzera kudzidza kupfuura peji rakadhindwa.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Science is O2 Bhuku reChikoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Science is O2 Bhuku reChikoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Science is O2 Bhuku reChikoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Team Members: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Image Credits: Visang Creative Design Lab, 20121