Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
SirivhaGirafiki· 2022
Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand
by Sxdesign
Client: MC basketball community
Mubairo weSirivha we A' Design Award Winner in Girafiki Category
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- Verified Award Winner
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The Design
About Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand
Mamba Chiliast icho chiratidzo chebrand chakagadzirwa nokuda kwenharaunda yebasketball yakaumbwa nevanotsigira Mamba Mentality. Chiratidzo ichi chinounza nhengo pamwe chete kuburikidza nemitambo yebasketball uye chinovapa pfungwa yekuva panzvimbo, kudada nekusiyanisa. Rogo iyi inoshandisa chimiro chehexagram sechivakwa chayo chekuonekwa, chakaumbwa nemavara akasanganiswa M ne C. Ziso rakaiswa pakati pekuonekwa rinomiririra Mamba. Hexagram inoyeuchidza kubatana kwekutenda, sangano nesimba. Rogo iyi inogona kudhindwa, kusonwa kana kuumbwa nekupinza mumidziyo yakasiyana-siyana pahukuru.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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