Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara by Meng Shenhui

Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2022

Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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Colors

The Design

About Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara

Book Text: Cloud Mountain Type imhando yemavara akatorwa pfungwa kubva kumakomo emakore neshongwe eZhang Jiajie uye kubva kuzvinyorwa zvekare zveChina zvemifananidzo yenharaunda. Chimiro chemavara chinosanganisa mifananidzo yechinyakare yeChina yemakore nemakomo nechimiro chearufabheti yechiLatin. Rimwe nerimwe zita rakadhirowewa neruoko wozorinatswa nesoftware yemifananidzo yedhijitari, uye imhando yemavara inogona kushandiswa muhukuru hunosiyana-siyana. Kana ukazviona zvepedyo kwazvo, ruzivo runotora nzvimbo uye zita rinova rakaoma kuzivikanwa, sekuti chimiro chegomo hachigoni kuonekwa kubva pamusoro paro.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Cloud Mountain Type Primary Function: Kugadzira Marudzi eMavara chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui