Bronzi Girafiki · 2022
Pentaheal Clinic Rebranding Primary Function: Muvambo weBhurendi
- Mubairo weBronzi we A' Design Award 2022 in Girafiki
- CLIENT: Eidetic Marketing
- Estimated Number of Design Views: 13,541
- Verification code 67A7E4DF9E · Verify this award
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About Pentaheal Clinic Rebranding Primary Function: Muvambo weBhurendi
Book Text: Pentaheal Clinic Rebranding muvambo webhurendi wakagadzirirwa kliniki yezveutano yekuKorea inonyanya kubata nezvemushonga unoshanda (functional medicine). Musoro mukuru wemuvambo uyu ndeye kuwedzera/kutambanudza (extension). Chiratidzo chinozivikanwa munyika dzose chekiriniki, muchinjikwa, chinoshandiswa serurimi rwakareruka rwekuona runogona kuzivikanwa nevarwere vanobva munyika dzakawanda. Chiratidzo ichi chinosanganisa muchinjikwa nemavara P uye H, ari mavara matatanho ezita rekiriniki. Mureya wechiratidzo unotambanuka kumativi ose maviri, zvichiita kuti chiratidzo ichi chikwanise kushandiswa pazvinhu zvakasiyana-siyana muchimiro nemukuru. Zviratidzo (Signage) zvakagadzirirwa hwaro hwega hwega hweimba yekliniki iri muSeoul.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Pentaheal Clinic Rebranding Primary Function: Muvambo weBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pentaheal Clinic Rebranding Primary Function: Muvambo weBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pentaheal Clinic Rebranding Primary Function: Muvambo weBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensions & Packaging
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tags
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Production Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Design Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Project Duration
- The project started in July 2021 and finished in December 2021 in Seoul.
- Operation Flow
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
