Dhizaini Free Basikiro Rezita naFengnan Lin ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2022

Free Basikiro Rezita

na Fengnan Lin

Mutengi: Free

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Free Basikiro Rezita

Free ibasikiro rezita rakagadzirirwa zita rebhurendi remapadhi ekuchenesa emadzimai. Chinyorwa chezita chakavandudzwa neshaya F yakasimudzirwa zvishoma, inoratidza tsika yevechidiki uye yetariro yakanaka. Zvimiro zviviri zvevara e zvakadhirawa serutivi rumwe chete rwepenzura runosanganiswa pamwe chete. Vaviri ava vakabatana vanotorwa kubva pazita repabhurendi uye vachishandiswa semufananidzo unobatsira, unoshandiswa pamakadhi ebhizinesi, mabheji, mahomwe emagwaro, mabhokisi ekukurumidzisa uye mahomwe ecanvas. Mutsara unofamba unoratidza rusununguko nekuzviratidza. Dhizaini yakatarwa yezvinoonekwa inochengetedza kuti zita rebhurendi rirambe rakaenzana uye richigona kuwedzerwa munzira dzose, dzepamhepo nedzisiri dzepamhepo.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Free Basikiro Rezita, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Free Basikiro Rezita inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Free Basikiro Rezita inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Kukura & Kupakiwa: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Matagi: Brand visual upgrade, Sanitary napkins, GEN Z,
Tekinoroji Yekugadzira: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Changamire yeDhizaini: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Tsvakurudzo: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Chikurudziro: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Nguva yePurojekiti: Guangzhou,Guangdong Province,China,July 6,2021
Mafambiro eBasa: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Nhengo dzeTimu: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng